Details
are still sketchy but KRTH (101.1 FM) has demoted popular afternoon
drive host “Shotgun” Tom Kelly. Kelly – whose contract was up for
renewal – will be removed from the afternoon drive slot he has hosted
for the past 22 years and will instead become the station’s
“ambassador.” His last day is said to be scheduled for today (August
28).
“Ambassador”
according
to the press release issued by the station means someone who will
make personal appearances, work with clients (advertisers), be
showcased in
on-air features, and work on charitable events and special
projects.
“Ambassador”
according
to everyone outside of the (KRTH owner) CBS la-la land means “we
don’t
care that you’re one of the primary reasons for KRTH’s monster
ratings and
success for almost a quarter century, we pay you too much and we
need to cut
costs now.” Kelly is not the only long-time high-paid personality
to be removed
from their positions in the last few weeks. It does showcase that
any class CBS
once had is all gone. And for that matter, CBS radio itself is
probably on the
way out.
Kelly
deserves
better. I hope he gets it.
CBS
Gone?
The latest -- and I
must stress:
totally unconfirmed -- rumor has cost-cutting at CBS-owned radio
stations
nationwide in full swing. It seems that no station in the chain is
not being at
least evaluated, and no personality is necessarily safe. KRTH is
but one
example.
Not that this is new
in our
corporate McRadio world. Large group owners such as CBS,
IHeartMedia and
Cumulus were never able to make their multiple-station
pseudo-monopoly business
plans work, so for years they’ve been laying off the very people
who made radio
what it once was, and have relied on their essential monopolies to
retain
ratings.
The ratings side has
basically
worked. If you don’t count teenagers who haven’t tuned into radio
for at least
a decade, total listenership to radio has held fairly steady. The
problem is
that advertisers figured out that listeners with no passion for a
station do
not make very good consumers. End result: revenue throughout the
industry has
dropped and the major corporate players are caught with staggering
debt. Future
years will be worse as the industry has no one to replace current
listeners. No
wonder stocks are at an all-time low for most radio groups.
In the case of the
CBS, the rumor
-- and again I must stress it is a rumor -- is that there is
pressure on upper
management to just dump the stations. But the stations cannot be
sold until
costs are in line with a supposed goal.
Here’s the juicy part
of the rumor:
once those costs hit that certain threshold, I am told, the
stations are ready
to go under pre-negotiated terms to Cumulus and one of the few
remaining decent
large radio groups, Entercom.
If true, that would
shake up the
entire industry. CBS is the last of the “original” group owners,
though the
line back to the original Columbia Broadcasting Company is
stretched quite
slim. KNX, for example, has been owned by CBS for the vast
majority of its
93-year existence. NBC and ABC sold off their radio stations years
ago.
Before the recent cuts
that include
the removal of Kelly from KRTH afternoons, I personally hoped the
rumor was
false. Now I am not so sure. It seems CBS is hell-bent on
destroying stations
the same way Cumulus has done with theirs, so I would be fine with
Entercom taking
control of the local CBS properties. Hopefully Cumulus won’t take
part in the
fire sale … if, again, the rumor is true.
Of course if they all
went away and
local ownership returned, that would be the best solution...
The Sage is Back
Since being removed
from the lineup
at KABC (790 AM), Larry Elder has been doing a podcast at
www.larryelder.com.
Currently the podcast is live from 12 noon the 3 pm, with the
first two hours
being available as a simulcast on CRN Digital Talk Radio (online)
at
crntalk.com.
Now those first two
hours can be
heard via tape delay every weeknight at 9 p.m. on KRLA (870 AM).
Why not live
and why not all three hours I don’t know, but fans of Elder are
happy just to
have him on the air again.
Ratings Quickies
I don’t cover the
ratings monthly
because I think we would both be tired of the constant coverage.
But here’s some
quickies from the July Nielsens:
• IHeartMedia and CBS
combined
control almost half -- 47.4 percent -- of the ratings. IHeart owns
such
stations as KIIS-FM (102.7), KOST (103.5 FM), and KFI (640 AM)
among others.
CBS counts KNX, KRTH, and KROQ among its eight local stations.
• The next largest
group owner
ratings-wise is Univision, with 8.6 percent of the radio
listenership.
Univision owns four stations in Los Angeles including KTNQ (1020
AM).
• The Sound (KSWD,
100.3 FM) found
itself in the top-5 overall ... the best the frequency has done
ever.
• KRRL (92.3 FM) and
KPWR (105.9
FM) are neck and neck (3.2 vs. 3.1, respectively) after a few
months of
domination by KRRL. Interestingly, the station that seems to have
been hurt
more by KRRL’s format change early this year? KRRL sister station
KIIS-FM,
which found itself down in 4th place ... out of the top-three for
the first
time since, well, I can’t even remember.