Radio: June 2, 2017
As
reported in the Orange County Register, longtime KROQ (106.7 FM) DJ
Rodney Bingenheimer will host the last edition of his groundbreaking
show, Rodney on the Roq, this Sunday night (officially Monday morning) from 12 midnight to 3 a.m.
The announcement was made May 25 by Bingenheimer himself on his Facebook page, stating,
“It
has been an amazing run, and I will be thanking all of you when I say
goodbye to KROQ next week (June 4/5). I am planning on some special
callers and special music as I say a proper goodbye.
“As
this chapter closes, I will be opening another chapter of my rock life
soon. I may be done with KROQ, but I am not retiring.”
Not
retiring? That means he’s being let go after more than 40 years? Yes,
you could say that. Of course he had one heck of a run -- perhaps the
longest in radio history. Bingenheimer later posted an update
confirming:
“I
didn't leave KROQ, in fact KROQ is really leaving me. I was informed
that with new management coming in, KROQ would be making some changes
and as such, they no longer needed me to do my show on Sunday nights ...
I have nothing but respect and love for the people of KROQ. But it's
time for me to move on and I will be able to report on that soon. For
now, let's say a proper goodbye to my time at KROQ, and I welcome
everyone to join me on the next adventure.”
New management is a bit misleading; KROQ is in fact getting new owners
as CBS’ radio division merges with Entercom. Entercom has stated that
management will remain essentially the same and Kevin Weatherly is
expected to remain as KROQ’s programmer (and continue as PD of sisters
KCBS-FM 93.1 and KAMP 97.1 FM). It most certainly isn’t ratings, since
Bingenheimer’s shift isn’t even rated by Nielsen. So what is the reason?
Most
likely cost-cutting. KROQ has been in a downward spiral for the past
few years, and had already lost its direction by the time it let go of
morning newsman Doc on the Roq (Boyd R. Britton) and traffic
reporter/sidekick Lisa May two years ago. It’s gotten so bad that a
competing station owned by iHeart -- Alt 98.7 FM -- is currently beating
KROQ at its own game.
This
latest move shows that KROQ has totally lost its soul and is likely
doing Bingenheimer a favor by letting him go. It is also more proof that
KROQ is the station that should be sold (rather than the rumored KSWD -
The Sound) due to the CBS/Entercom merger placing the combined company
over the legal limit of FM stations.
Sell
KROQ to an owner that will give it the support and respect it needs
rather than continuing the attempt to make it a cheap commodity. KROQ
has been living on it’s past reputation and borrowed time for years
through inept management and the corporate “do it cheap” culture that is
legendary CBS. And for gosh sake stop assuming one person can program
three stations at once. Weatherly is either over his head or out of his
league.
Influence
While
his program was on only once a week, Bingenheimer was instrumental in
the success of KROQ: he broke many of the bands and found much of the
music that was played on the alternative rock station ... before
alternative rock was even considered a format. And not all of it was
alternative; Bingenheimer was open to any music he considered good:
Blondie
... Duran Duran ... The Sex Pistols ... Sublime ... The Red Hot Chili
Peppers ... Cheap Trick ... Van Halen ... The Runaways ... Joan Jett ...
The Ramones ... the list goes on and on ... all acknowledge the effect
Bingenheimer had on their careers by playing their music and supporting
their efforts before anyone else.
The
fact that he lasted as long as he did on KROQ -- perhaps his shift
allowed for an out-of-sight-out-of mind effect on management -- is a
testament to his influence. I sincerely hope he lands at another station
that will put him back at a time when people can actually listen.
This could be a great time for a competitor to strike hard.