Radio: October 27, 2017
An
early morning fire threatened the Observatory as well as numerous
broadcast towers on Mount Wilson on October 17th. Many of the most
popular and powerful radio stations along with most if not all local
television stations transmit from the area.
The
fire broke out sometime around 4 a.m. and smoke could be seen from
quite a distance. Saul Levine’s Go Country 105 was one of the radio
stations that was potentially threatened by the fire; Levine told me
that he was ready to go to an alternate transmitter from another site if
needed, though that never happened as firefighters had control of the
30-acre blaze fairly quickly.
In
all, over $500 million worth of broadcasting equipment was threatened,
and the cause of the blaze was said to be “suspicious.”
Who’s on First?
In just a few days it will be November. And you now what that means: time for KOST (103.5 FM) to make the yearly switch to holiday music.
The
big question is when? Last year they made the move a little early to
try to help unite the city after the election. This year they could use
the same excuse. Frankly, I’m surprised they didn’t just run it all year
... the change always gives the station a huge boost in the ratings.
Besides
KOST, Go Country sometimes joins the fray as does SiriusXM, which
usually offers multiple channels of holiday music, each with a different
focus.
Delaying the Inevitable
Investors
are working on a plan to keep iHeart Media out of bankruptcy, at least
for now. If it goes through it may signal a new controlling interest for
the company that is saddled with about $20 billion -- yes billion in
debt.
How
did it get so far under water? Simple: it got what it wanted. An inept,
impotent FCC and Department of Justice that allowed companies to expand
far above their ability to operate profitably. Instead of promised
efficiencies and expanded listener choices, creativity stagnated and
listeners responded by moving elsewhere.
Cost-cutting
by owners such as iHeart, CBS, Cumulus and EMF have caused radio to
become a background activity rather than foreground. Radio thus lost the
ability to charge advertising rates they had in the days when ownership
was limited and stations competed for listeners. Without the necessary
income, costs were cut again and again with disastrous effects.
The
fix? Bring back ownership caps and give preference to local control. In
other words, just let the huge McRadio companies die a deserved death
and let local owners bring listeners back to radio with programming that
makes people want to listen. Compelling content goes a long way.
Bring Back Bonneville
There
are a few companies that do a great job of allowing local programmers
to do their job without the requirement to always cut costs. Much of
what made The Sound KSWD, 100.3 FM) so great as a local station was due
to the seed planted by Bonneville Broadcasting when it launched the
station ten years ago.
Hopefully
if the chance comes up, perhaps Bonneville can re-enter the Los Angeles
market it left when it traded The Sound away to Entercom a few years
ago.
Preset Selection
Speaking
of The Sound ... if it was one of the stations on your radio presets,
what are you going to replace it with once it goes off the air, assuming
it is still on as you read this? Have a good replacement? Or will you
be moving to SiriusXM or something else? Let me know.