Radio: April 3, 2020
Did
you know that the town of Castaic has its own radio station? Indeed it
does. KHUG is a low-power commercial-free FM community station
broadcasting at 97.5 FM. You can hear it online (www.khug.rocks … I never knew there was such a domain) or via your smart speaker.
According
to the website, KHUG is curated as art … “every song played on the air
is chosen by a music lover, not an algorithm.” There’s a special show
highlighting bands from the area, a roots of rock show, and more. The
format I suppose is primarily blues rock, something I found quite nice.
The
station began broadcasting in January, 2017 from a ridge
overlooking the Santa Clarita Valley, and according to the website, they
“proudly play more music than any station in Southern California …
We’re having fun, and hope that you enjoy listening!”
Frosty Out
Another
cut at KLOS (95.5 FM) with the news that Frosty Stillwell has been let
go from the morning show. Stillwell had been part of the show since
August of 2016 when he reunited with the rest of the “Triplets,” as they
were known when the show was heard on KLSX (now KAMP, 97.1 FM) and
later KABC (790 AM). Heidi and Frank had joined KLOS in 2012, replacing
the long-running Mark and Brian morning show.
Decreased
advertising revenue is the given reason in this case specifically, but
this is just a continuing trend at the station. A few months ago almost
all of the weekend/fill-in staff was let go, replaced with
computer-recorded voice tracking, where a DJ records his or her
announcements and a computer inserts the recordings at the appropriate
time. This makes you wonder if Lisa May, previously part of the morning
show, decided to retire a short time ago because she saw what was coming
down the pipe.
What’s Next?
It’s
a tough time in radio due right now to the COVID-19 shut down. But the
virus could go a long way to making radio relevant again. Instead of
more music, less talk, computer-delivered re-recordings, how about
talking to your listeners, actively engaging them on the air? Doing what
some shows already do — I’m thinking Stryker and Klein on KROQ (106.7
FM), Heidi and Frank, some of the local talk shows — and doing it all
day? Some stations are doing this, but when you only have live
personalities from 6 a.m. to 6 p.m it’s a bit difficult.
Keep
your format in tact, but let your DJs get more personal on the air.
Open up to letting music radio be a foreground listening experience
again, rather than background. This is an opportunity to bond with
listeners show are craving new entertainment sources while they are safe
at home … give it to them. Now.
Harsh Cuts
Jerry
Del Colliano reports on his Inside Music Media that the major radio
ownership groups are in the process of speeding up “dislocations” (aka
layoffs and firings) … using COVID-19 as an excuse to do what they were
going to do anyway. But the CEOs? Their pay is intact.
According
to Del Colliano, iHeart has suspended matching 401k match, and no one
really expects it to return. Entercom has already fired an entire staff
or part-timers. And more is to come, including the possibility of having
no actual studios at all: talent using their own studios at home as
they become independent contractors.
And Then
COVID-19
slowed down the plan, but Saul Levine announced last week that once the
crisis is over, live personalities will return to K-Mozart, found on
line and via HD digital radio (special tuner needed) at 105.1 HD4.
If
you have an HD Tuner, online access or a smart speaker — Alexa, Google
and Siri can all play K-Mozart — you can hear the commercial-free
classical music right now. It’s been available for many years but Levine
wants to make it a viable, compelling alternative to KUSC (91.5 FM).