Radio: July 29, 2022
With
very few exceptions, the order of popularity for our local radio stations
remains pretty much unchanged since I reported on the March ratings released in
April. That lack of change is why I still report on them — usually — quarterly,
rather than monthly as they are released by Nielsen. If I did it monthly, you’d
think you were reading the same column every month. Now you only have that
feeling every three months. But I digress.
Adult
contemporary music station KOST (103.5 FM) led the pack again in the June
Nielsens released this month, with a solid 6.0 share of the audience. Oldies
KRTH (101.1 FM) was the runner-up with a 5.5. KBIG (104.3 FM) — basically KOST
but farther up the dial — was third at 4.2, followed by Spanish contemporary
music station KLVE (107.5 FM) at 4.4, and “old school” KTWV (The Wave, 94.7 FM)
which tied KFI for 5th at 4.3.
KLOS
(95.5 FM) saw its best ratings since at least January - a 10th place finish
with a 3.3 share of the audience. That’s up almost a full point compared with
May’s 2.5, and a full point above January. This puts KLOS within striking
distance of arguably its closest competitor — Jack-FM (KCBS-FM, 93.1) —
which was 8th at 3.6.
Call
me underwhelmed, but I am not impressed with KNX’s (1070 AM, 93.1 FM) 3.1
finish. With great fanfare, owner Audacy decided to simulcast the longtime
popular AM station’s programming on FM (and stop mentioning the AM station at
all) last November. Tons of publicity brought a temporary jump in listenership,
though still lower than the total the two signals formerly earned separately.
Now, over six months later, the combined rating is 3.1 … just 0.1 above what it
earned as a standalone AM last September (the last full report I ran before the
simulcast began) and 1.4 under the old total for the two frequencies.
I’d
call that a failure, especially since the old format on 97.1 — KNOU — was
underperforming as it was. But it does bring up a good point - since KNX did as
well when it was AM only, if you put good programming on AM, people will
listen. Someday, perhaps, owners will figure that out. I stand by my
convictions: AM is dead because owners killed it. Resurrect it by improving the
content. I digress again.
Alt
98.7’s (KYSR) 2.5 share beat KROQ’s (106.7 FM) 1.8. BUT, and this is a big but,
this is the best rating KROQ has seen in at least the past six months, and it
came with an increase in the popularity of both stations, 0.2 and 0.4 for the
stations, respectively.
An
oddity - KCRW (89.9 FM) dropping, a lot. I can’t figure out why, as the station
has made no major changes. I can;’t even think of any minor changes made in
fact. So why the decline to a 1.0 share after earning a 2.1 just three months
ago? Any thoughts?
Surprise
of the month? Stevie Wonder’s KJLH (102.3 FM) is on a roll with its best rating
in my memory: 2.7. This puts the station is a tie with Go Country 105.1 FM for
12th, and represents a half point increase in a month, and a full point since
February’s 1.7. This may be the best rating KJLH has earned since I’ve been
writing this column … and is worthy of a huge “congratulations” to all
involved.
Several
online streams and secondary HD stations made the list: KROQ HD2, which plays
‘80s KROQ hits, earned a 0.1 share … as did LA Oldies on KKGO HD2 and the
online simulcast of Jack-FM. KRTH’s online simulcast of it’s main signal earned
a 0.2. None of these huge, and it definitely shows that over the air reception
of AM and FM still dominates listening.
Each
rating is an estimate of listeners, aged 6 and over, tuned to a station between
the hours of 6 a.m. and 12 midnight. The full story:
1.
KOST (6.0) 2. KRTH (5.5) 3. KBIG “My FM” (5.2) 4. KLVE (4.4) 5. KTWV “The
Wave,” KFI (4.3) 7. KIIS-FM (3.9) 8. KCBS-FM “Jack” (3.6) 9. KRRL “Real” (3.4)
10. KLOS (3.3)
11.
KNX (3.1) 12. KKGO “Go Country,” KJLH (2.7) 14. KRCD, KPCC (2.6) 16. KYSR
“Alt,” KXOL (2.5) 18. KLAX (2.4) 19. KSCA, KLLI (2.2)
21.
KLYY (2.1) 22. KROQ, KPWR “Power,” KBUE (1.8) 25. KUSC, KLAC (1.5) 27. KDAY,
KABC (1.1) 29. KFWB, KCRW (1.0)
31.
KEIB, KDLD (0.9) 33. KRLA “The Answer,” KKJZ (0.8) 35. KCSN (0.7) 36. KFSH “The
Fish” (0.6) 37. KSPN (0.5) 38. KWIZ, KKLA (0.4) 40. KWKW, KTNQ, KHJ, KRTH
Stream (0.2)
44.
KTWV Stream, KROQ HD2, KPFK, KMZT, KKGO HD2, KIRN, KCBS-FM Stream (0.1)
©
2021 Nielsen. May not be quoted or reproduced without prior written permission
from Nielsen.