Thursday, October 16, 2014

Radio Waves Podcast #54

KIIS-FM is back atop the Los Angeles ratings pile, according to Nielsen (formerly Arbitron) which released the monthly ratings for September. The hit music station came in at 5.2, just 0.2 above second place (and sister station) KBIG. KPWR was right behind in 3rd place with a 4.7 share of the audience.
Ratings are released monthly, though unless something amazing happens I tend to report them quarterly -- Arbitron used to release them quarterly until the company changed the way it collects ratings information a few years ago -- since I think most people would get tired of every 4th column or so being just about ratings (let me know if I am wrong).
But I find it interesting that KIIS-FM’s 5.2 matches what it had in June, the month KRTH beat it with a 5.5, one of the highest ratings KRTH has earned. This time KRTH found itself in 4th place at a 4.5 -- a full point down from June and 0.4 from August ... making you wonder why there is so much volatility in ratings.
Talker KFI was back solidly in the top-10, though not in the top-three as was the norm a few years back. This time it 8th with a 3.3 share, compared with competitors KABC and KEIB (tied for 36th at 0.6) and KRLA (tied for 37th at 0.5). Turns out KFI’s real competitor may not be any of the other commercial talk stations these days; the closest talker is actually noncommercial KPCC, which was just one point below (2.3 share) and in 20th place.
The sports stations are just killin’ it. Or not: KLAC earned a 0.9 share, KSPN: 0.8, KLAA: 0.5, and KFWB, with their first month of sports, though only a short time with the full new format: 0.1, the lowest-rated station on the Nielsen list. Next month KFWB will either show some growth ... or find itself off the ratings list for the first time ever. Should be fun. 
The Sound KSWD tied Jack KCBS-FM, both earning a 3.0 share at 9th place. KLOS was 21st with a 2.2 tie with The Wave KTWV.
KNX was flat from August but up 0.3 from June, coming in tied for 13th with Hot KHHT and KROQ at 2.7.
Each rating (share) is an estimate of the percentage of listeners aged 6 and over tuned to a station between the hours of 6 am and 12 midnight, as determined by Nielsen Ratings. Here’s the full list:
1. KIIS-FM (5.2) 2. KBIG (5.0) 3. KPWR (4.7) 4. KRTH (4.5) 5. KLVE (4.3) 6. KOST (4.1) 7. KAMP (4.0) 8. KFI (3.3) 9. KCBS-FM, KSWD (3.0)
11. KLAX (2.9) 12. KSCA (2.8) 13. KHHT, KNX, KROQ (2.7) 16. KBUE, KRCD (2.6) 18. KKGO, KLYY (2.4) 20. KPCC (2.3)
21. KLOS, KTWV (2.2) 23. KYSR (2.0) 24. KUSC (1.9) 25. KXOL (1.6) 26. KDAY (1.4) 27. KCRW (1.3) 28. KFSH (1.2) 29. KHJ, KKJZ, KLAC, KSSE (0.9)
33. KJLH, KSPN, KWIZ (0.8) 36. KABC, KEIB (0.6) 38. KLAA, KRLA (0.5) 40. KTNQ (0.3) 41. KPFK (0.2) 42. KFWB (0.1).

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