Any doubts regarding the
direction of the music on KRTH (101.1 FM) have been put to rest with the release
of the June Nielsen ratings. The oldies -- er, classic hits -- station had the
top spot to itself, completing at least six months as the top-rated station in
Los Angeles with the exception of April, in which it was 2nd.
And for one of the very few
times since I have been writing this column, KIIS-FM was not in the top-two. It
was close, but the longtime leader was bested by sister stations My FM (KBIG,
104.3 FM) and KOST (103.5 FM) which tied for 2nd, leaving KIIS-FM at 4th. A
very close 4th.
Generally speaking, all the
regulars were in their place ... The Sound (KSWD, 100.3 FM) as the top classic
rocker 6th, followed by Jack (KCBS-FM, 93.1) in 7th, for example. But two
stations managed to either make or solidify previously-made moves and each one
is worth mentioning.
First is The Wave, (KTWV,
94.7 FM). As Dan Kearney, Senior VP and Market Manager of the station explained,
“What began as a hip-hop battle between Power 106 (KPWR, 105.9 FM) and Real 92.3
(KRRL) has turned into a bigger story for The Wave. We were already making
changes to the Wave’s sound and then caught a break when Hot 92.3 decided to go
after Power and switch to Real.”
The result? In October, the
Wave was #22 in the Los Angeles ratings market. Now it is 5th ... with the
highest share of the ratings since ... I can remember, perhaps since it was
album rocker KMET. And it’s not a fluke ... outside of a slight statistically
insignificant drop this month to 4.2 rating compared with May’s 4.4, the station
has been building a steadily and has added nearly a million listeners. I guess
those old-school hits The Wave added when Hot dropped the format are a little
more appealing than thought ...
The second station with big
news is Go Country (KKGO, 105.1 FM) which jumped more than half a point to its
highest rating. For the frequency. Ever. It’s 12th place 3.0 share along with a
daily cumulative audience of over 1.3 million places it in the coveted position
of being the most-listened-to country station in the United States.
Ironically, Go Country beat
Power 106 (2.7 rating; ted for 15th) which is owned by the company that dropped
country years ago because of owner Emmis’ thinking that the potential country
audience was too low. I’m not sure what this means for Power 106, which has been
hard hit by competitor Real 92.3 (11th place at 3.1). Is Power on its way out?
Can we get Chuck Martin to recreate K-West 106? Hey, I can dream ...
KLOS (95.5 FM) is finally
moving in the right direction, tied for 16th at 2.7. Just two months ago the
station was on life support at 2.0, the rating it held since at least January.
Why the move? KLOS programmer Keith Cunningham is deliberately differentiating
the station from the competition playing a different mix of music.
Correction: Last week I
mentioned talk station KRLA but had a flashback to the old top-40/oldies
station. The correct frequency for talker KRLA is 870 AM).
The full story; Each rating
is an estimate of the percentage of listeners aged 6 and over tuned to a station
between the hours of 6 a.m. and 12 midnight as determined by Nielsen
Ratings:
1. KRTH (5.2) 2.KBIG, KOST
(5.1) 4. KIIS-FM (4.9) 5. KTWV (4.2) 6. KSWD (3.7) 7. KCBS-FM (3.6) 8. KFI (3.5)
9. KAMP (3.4) 10. KLVE (3.3)
11. KRRL (3.1) 12. KKGO
(3.0) 13. KLAX (2.9) 14. KRCD (2.8) 15. KLOS, KNX, KPWR, KROQ (2.7) 19. KSCA
(2.4) 20. KLYY, KYSR (2.3)
22. KPCC (2.0) 23. KXOL
(1.8) 24. KBUE (1.6) 25. KUSD (1.5) 26. KCRW (1.4) 27. KSPN (1.3) 28. KDAY (1.2)
29. KJLH (1.0) 30. KEIB, KFSH, KLAC, KSSE, KWIZ (0.9)
35. KKJZ, KRLA (0.7) 37.
KKLA (0.5) 38. KABC (0.4) 39. KLAA, KTNQ (0.3) 41. KFWB, KPFK (0.2)
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