It may not be Christmas now, but KOST (103.5 FM) -- the perennial holiday season winner -- is still the top station in town. And in the March ratings just released last week, the light-rock station actually increased its win over second-place KIIS-FM (102.7) to almost a full point, with a 5.9 share of the audience for KOSt compared with 5.1 for KIIS.
KBIG (104.3 FM) was just behind in third at 4.8, meaning that iHeartMedia owns the top-three stations in Los Angeles -- at least until the company goes bankrupt as many industry observers predict. I suppose that could be the definition of irony, though I am not quite sure.
The next three on the list are owned by CBS, rumored to be selling its stations or spinning them off into a separate company as the radio holdings keep the company stock from reaching its potential. more irony? Regardless, KRTH (101.1 FM), KTWV (94.7 FM) and Jack (KCBS-FM, 93.1) were 4th through 6th at 4.5, 4.4 and 3.7, respectively.
With its continuing evolution into less political and more entertainment, KFI (640 AM) still dominates the talk format, coming in tied with KLVE (107.5 FM) at 7th place with a 3.6 rating share. In comparison, the next highest commercial talk station was KRLA (870 AM) way down the list at 1.0, KABC (790 AM) was a little lower at 0.7, and KEIB (1150 AM) below that at 0.6.
KNX (1070 AM) has been doing quite well with news lately, with a 9th place 3.3 share. KLOS (95.5 FM) and The Sound (KSWD, 100.3 FM) are tied for the second month in a row at 2.6, Real 92.3 (KRRL) is still beating Power 106 (KPWR) but only by 0.2 (Real’s 3.0 to Power’s 2.8), and the top-rated public station in town is KCRW (89.9 FM), which earns a solid 2.0 share of the Los Angeles metro audience.
For the Los Angeles metro area, iHeart Media earned a total of 26.6 percent of the listening audience among all if its stations, according to Nielsen, followed by CBS with a total of 21.8 percent. That’s almost 50 percent just among two companies. I’ll leave the implications of that statistic to you.
Each rating is an estimate of the percentage of listeners aged six and over tuned to a station between the hours of 6 a.m. and 12 midnight, as determined by Nielsen.