Radio: September 30, 2016
I’ve been listening more and more to Alt 98.7’s morning The Woody Show. And I have to say I find it very entertaining.
Perhaps
the best kept secret in Los Angeles radio, the morning program has been
on the air at Alt 98.7 since April of 2014. Only relatively recently
has the station actually promoted it, though the ratings of the program
have been instrumental in raising the fortunes of the station overall.
In August, Alt earned its highest rating in recent memory, tied with
Real 92.3 at 8th place and a 3.4 share of the audience and solidly
beating longtime alternative leader KROQ (106.7 FM), which was 19th with
a 2.3 share.
The
program is good enough to have attracted the attention of industry
insiders; it was actually someone at a competing station who told me to
check it out.
Jeff
“Woody” Fife leads a cast that includes Ranae Ravey, Greg Gory and
Jason “Menace” McMurry who are kind of like your cool friends you see at
work, at school, or at parties. What impresses me personally is the
intelligence level of the program ... these are not a bunch of ignorant
fools. In fact, some of the bits they do poke fun at stupidity or modern
society’s obsession with self-absorption.
As
but one example called “First World Problems,” listeners call in to
talk of the problems they have; once they describe their problem, Woody
reads a news story of someone else suffering a tragic or depressing
event, then ask the caller which problem they would rather have. While
the idea is primarily entertainment, it does get one thinking of how
trivial so many problems of modern living can be.
The
show’s genesis dates back to 2006 at a station in San Francisco, known
as Live 105. In an event that shows how radio has changed over the
years, Woody and Ravey were fired in 2009 allegedly for airing an
unreleased Green Day song. In years past stations would reward a jock
for obtaining and airing a song before its release. It was all part of
the competition ... but I digress.
All
in all its a fun show with harmless fun humor as presented by
personalities who are quite good in their craft. If you have not checked
it out yet -- and judging by the ratings you already have -- you owe it
to yourself to do so. Hear it weekdays from 6 to 10 a.m. on Alt 98.7
FM.
Congratulations ...
... to KRTH for winning the Marconi Award in the category of Classic Hits Station Of The Year.
The
Marconi Awards were handed out by the National Association of
Broadcasters on September 22nd in Nashville; the awards recognize
excellence in broadcasting by personalities and stations. KRTH was the
only local station to receive a Marconi.
New Name for New Format
The
American Songbook on 1260 AM (simulcast on 105.1 HD3) has a new name:
KBOQ. Formerly KMZT for the classical format, the name “K-Mozart” is
still being used for the classical format that can be picked up on
digital HD radios on 105.1 HD2.
Knocked Off
KLAA
(830 AM) was off the air for an extended period earlier this month when
a cars apparently hit power poles feeding the area that includes the
station’s transmitter.
The
station went off the air due to the event during the early evening
hours of September 14th. Power was not restored until the following day
and the station resumed normal operations at about 2 p.m. September
15th.
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